The final goal of search engine optimizationMost businesses have realized that search engine optimization (SEO) is important if you want to succeed on the Internet. If you miss the mark, search engine optimization can cost a lot of time and money without getting results. If you do it right, SEO will improve your business.
read more: All you need to know about the new MSN SearchSome days ago, Microsoft launched a beta version of their long awaited new search engine. The new MSN Search doesn't rely on Inktomi technology anymore. It's a new search engine that has been built from ground up. What is special about the new search engine?
read more: Why Jim didn't make profit with his Internet business, part 2Two weeks ago we told you about Jim who didn't make profit with his Internet business because he used the wrong keywords. We gave you a list of popular keyword search engines that help you to find the right keywords for your website. This time we'd like to inform you about more unknown ways to find the right keywords for your site.
read more: How to rank well with Flash moviesFlash movies are a popular way to make websites more compelling. They are useful if you want to impress your website visitors or if you offer web design services.Unfortunately, if you use Flash movies, or if you even design your complete website based on the Flash technology, your odds of getting listed in the search engines are greatly reduced.Read this article to find out how to rank well with Flash movies.
read more: Does advertising in PPC search engines really work?Maybe you've considered using pay per click (PPC) search engines to promote your website on the Internet. PPC search engines are search engines that allow you to bid for a special position on their result pages. You pay a certain amount for every click your listing receives. But will this really work for your website?
read more: Accept C.O.D. for self-collection
read more:
Software Newsletter for DevelopersRead the latest issue of
Software Marketing News. This issue covers:
New Technology
Information on Educational Software Cooperative
European Union Update
Code Signing
What to Expect at SIC
Software Business Mag Awards
What is Fair Use
Social Networking for Business
Search Engine Optimization Tips
Websites Worth a Look
Search Engine News
Software Marketing Newsread more: Chess Star Launches New Search EngineIn his speech Kasparov called the new search engine technology a modern-day 'hitchhiker's guide to cyberspace' and likened Accoona's flexible AI approach to Willi Wonka's magic elevator that defies the laws of space and time.read more: Digital River Acquires Direct Response Technologies; Expands Affiliate and E-Marketing CapabilitiesInteresting Digital River Acquisitions:
Digital River, Inc., a global leader in e-commerce outsourcing, today announced that it has acquired Direct Response Technologies, Inc., a leading provider of affiliate technology and e-marketing solutions. The acquisition will offer the affiliates and clients of both companies a significantly expanded online sales network and more robust affiliate tracking, search-engine bid management and keyword tracking, and ad-serving solutions. The Direct Response products that were acquired as part of this agreement include DirectTrack affiliate management platform, KeywordMax paid search bid management tool, DNEList e-mail campaign and list suppression applications, and DirectLeads online marketing network. The acquisition excludes Direct Response's MyCoupons and GiftCards.com services. 'The acquisition of Direct Response supports two of our strategic growth initiatives - to expand both Digital River's oneNetwork sales channel and strategic marketing services,' said Joel Ronning, Digital River's CEO. 'By combining the companies, we intend to deliver a more comprehensive affiliate management system, maximize cross-selling opportunities between our affiliate networks and further capitalize on the strong growth opportunity that exists for our strategic marketing services.' Since 1997, DirectTrack has tracked tens of billions of impressions and hundreds of millions of clicks and actions for its affiliate clients. Today, the DirectTrack platform powers more than 150 affiliate networks and 500 merchants, carrying nearly 40,000 offers to more than 200,000 affiliates around the world. DirectTrack's platform supports the sale of physical and digital goods across a wide variety of affiliate models, including sales, clicks, leads and impressions. read more: How To Conceal Your Website's Fingerprint From The Search EnginesThe internet marketing industry is now flooded with various page and portal generators. In the good old days the gateway page generators did very well, earning a lot of money for many people. Then the search engines began to crack down on robot-generated pages, a trend which has led to the demise of such tools. But how is it that the search engines are able to track down these sites so fast? Well, its not rocket science. Believe me, even you could track down a site within minutes if you knew how to find its fingerprint. A fingerprint for a site is usually a piece of text or a paragraph or at times a particular CSS style that the software repeats for all the sites it g...
read more: Yahoo puts Inktomi to the test The portal giant...Yahoo puts Inktomi to the test The portal giant is expanding tests of search technology from its recent Inktomi acquisition in preparation for a global launch. [CNET News.com]
read more: Search Engine Marketing Forces Unite SiliconValle...Search Engine Marketing Forces Unite SiliconValley.Internet.com Aug 21 2003 5:53AM ET [Moreover - moreover...]
read more: CommissionSoup Affiliate Network Expanding Technology TeamCommissionSoup has added two employees to their information technology team. They will specialize in developing and maintaining tracking systems and reporting processes for the CommissionSoup affiliate network. They will develop web applications with a focus on usability, accessibility, search engine optimization and web standards compliance. Staff is being added to meet the needs of the growing affiliate network. (PRWEB Jul 17, 2006)
read more: Is it Time to Take Search Big Daddy Seriously?Jane Flowers takes a look at the fast-growing search engine portal called SearchBigDaddy. In the world of internet marketing Free, seldom means free. In this case, it would appear that for once a free deal is a fair one. No wonder small marketers are hustling up to join. (PRWEB Jul 17, 2006)
read more: PPC Audit Service Optimizes Search Marketing Performance and Reduces Click Fraud Risk Without Monthly FeesLabitat Inc., a startup company developing applications focused on the intersection of marketing and technology today introduced PPC Audit, a service that maximizes the effectiveness of paid search engine marketing and minimizes exposure to click fraud. Pay Per Click (PPC Audit) identifies and eliminates the inefficiencies of keyword campaigns and improper account structure without requiring customers to pay monthly account management fees. (PRWEB Jul 17, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/UHJvZi1Ib3JyLVpldGEtU3F1YS1JbnNlLVplcm8=
read more: Tiens des nouvelles de Blogging Planet via un Fil Web Msn...Bien longtemps que je n'avais pas écrit un billet ici sur ce vieux carnet web !
Retour par hasard en découvrant les avancées de Microsoft sur le RSS.
Belle idée en tout cas que de penser intégrer RSS dans Internet Explorer 7.
A la différence de son confrère, le moteur de recherche MSN en version bêta semble moins attiré/(pollué !) par le rapport signal/bruit de la blogosphère... Aussi il est toujours intéressant de veiller/regarder ce qu'on dit de vous, de votre société sur le MSN Search.
Une requête Blogging Planet sur Msn Search et en bas de page, vous trouverez l'icône RSS.
Il serait peut-être temps de trouver un terme plus joli pour parler de RSS dans les dîners en ville ? Sur Wikipédia, on parle de read more:
Use RSS To Increase Your Traffic Now, Part 2Syndicate Your Content to Other Online Media
Yes, traditional search and news search will get you the visitors that are currently actively searching for specific content, no doubt about it. Those are the visitors that need something specific right now and will use the search engines to get it.
But chances are that your website won't be their first destination after their search, especially if you're not well ranked for the specific keywords these people are looking for. But, they might get to a website that at least partially covers the topic you're covering.
And not all online traffic comes from search.
Much traffic is generated by the e-zines that people subscribe to, by frequent visits to favorite online destinations for specific topics and so on.
The point is, every day online users are visiting websites that have something to do with your topics ? but these websites are not your websites.
Now consider this fact: Content is best served when contextually relevant to the current online environment of the visitor.
How can you take advantage of this fact?
You can work towards getting your latest headlines, content summaries or even full-text content published on these websites, to increase your online exposure and receive targeted traffic from these websites.
In short, online content syndication is all about delivering your content to other websites and having it re-published there.
Essentially, this is a concept adapted from TV syndication, where TV show producers and TV networks allow other TV networks to run their show for a price. The difference is that in the world of online syndication the coin isn't money, but rather the traffic and exposure you receive by syndicating your online content.
Here are some quick examples:
A cooking website provides an abundance of cooking tips, recipies, reviews and other cooking related content. You on the other hand wrote a book on exotic indian recipies you are now trying to sell online. It's a perfect match. The cooking website is (or should be) looking for new ways to get more credible content for its visitors for free, while you're looking for increased exposure. In this case you could provide that website with your latest selections of exotic indian receipies, perhaps with a new recipe every day. The website would publish your headlines and short summaries of the receipes, and their visitors would need to clickthrough to your site to read more ? giving you the opportunity to make the sale. Or, the other way to do it, would be to allow the cooking website to display your syndicated content in full, but with an ad at the bottom of your recipies inviting readers to order the book, with a link to the order page.
You're a direct marketing consultancy firm, specializing in direct marketing in Central and Eastern Europe (CEE). Well, there are dozens of websites covering direct marketing, but none provide direct marketing tips on direct marketing in the CEE region. Although you're not in the publishing business, you could easily provide direct marketing portals with semi-daily commentary on direct marketing in the CEE, tips for marketing in the region, coverage of direct marketing events in the region, legal tips and so on. The portals would better satisfy its visitors by providing them with more unique content, while you could generate new leads from the people that visit your own website after clicking on your headlines.
You're an e-commerce site selling low-priced laptops. What you could do in this case is seek out websites that cover and review low-priced laptops and offer them to re-publish your latest laptop deals and releases, to direct people to your webstore where they can make the order or simply find out more about the laptops promoted, and the website would in turn receive a commission for every product sold through them. This same concept works for any affiliate marketing powered business. If you have affiliates, you can help them generate more sales by providing them with ready made content about your products, such as a list of upcoming seminars and similar.
No matter what industry you're in and what your goals online are, you are almost certain to have your own relevant content that you want re-published in whole or in part on other websites, and you will be sure to find websites that reach the same audience and cover the same or complimentary topics that could be interested in republishing your content.
The key, however, in making all of this work, is contextuallity and relevancy.
The content you wish to distribute must be highly relevant to the audience your prospective syndication partners reach.
The content must be in some context with the website you want it to be available at.
This tactic will not only generate new traffic for you and bring you highly relevant and targeted visitors, but will also help you increase your online credibility, increase your brand recognition and might even help you become established as a thought leader.
But what's the role of RSS in all of this?
RSS has become the de-facto standard for online content syndication.
All you need is to provide an RSS feed with the exact content you want to syndicate, and all the other websites owners need is a way to consume your RSS feed and display its contents on their websites.
Once you update your RSS feed, for example when adding a new news piece, the content on your syndication partners' websites is updated too. If you're syndicating content to a thousand other websites, all of them will receive the same updated version at the same time you update your RSS feed. Easy, simple, cheap and streamlined.
And because this is a standard there are now countless tools available to make this process easy for everyone involved.
read more: Easy RSS Advertising From Pheedo: Ads for FeedsPheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.
If you've explored the RSS space in more detail you know that free services like FeedBurner allow you to easily place ads in your feeds and measure the feeds themselves, but they require you to direct your visitors to a republished version of your feed on their server.
[Update / 2006-05-02]The above statement is actually not quite true, since FeedBurner does allow you to serve your FeedBurner optimized feeds via your own domain. Terribly sorry for the mistake!
What this means is that while you do get the ability to place ads and measure your feeds, you do lose some of the search engine optimization impact of RSS, since your RSS feeds are no longer stationed on your domain.
Pheedo's service on the other hand allows you to keep your feeds on your own domain and take advantage of the service by simply pasting their code in your feeds.
There's a premium + version as well, with more features and more in-depth analytics.
read more: Two Parts of SEM: SEO and Paid SearchSEM Introduction and Background - Benefits of SEM ...
read more: King PingPing-O-Matic is a great service, but it's not always reliable. When it's down, and you need to ping, or notify, blog search engines that your content has been updated, then this is a great backup. I use both, as King Ping includes some additional URLs.
read more: Search Engine NewsFrom the editor of the Search Engine Journal, and other contributors, comes daily news headlines from the search engine industry. Learn about the latest optimization and targeting techniques for the major search engines, and related breaking updates.
read more: Ten Steps to Higher Search Engine PositioningAnd they include: choosing keywords, site content, site structure, optimization, internal linking, human testing, submissions, link building, and monitoring. Yes, I know, that's only nine. The tenth one is "rewarding yourself", whatever that is.
read more: Basics of Search Engine OptimizationIn this article, Roger adds to the advice at the top of this category with topics that include: descriptive page titles, using valid, semantic and accessible markup, search engine friendly URLs, submitting your site, and a few things to avoid.
read more: Using XHTML/CSS for an Effective SEO CampaignMaintaining a good content to code ratio is important for achieving higher rankings with search engines. This article explores using structured markup and presentation separation to meet this goal. The bonus? Your site is standards compliant too.
read more: MSN Search Spam ResearchA bit late on this one, but MSN recently released a useful piece of research about detecting spam based on cross referencing monetization methods or other automation and scalability related footprints.
read more: Internal Article Anchors From Search EnginesPost questioning if or when search engines will start directing people to portions of pages rather than to whole documents.
read more: Search Engine Cloaking FAQs: an Interview With Dan Kramer, Creator of KloakitI recently asked Dan Kramer of KloakIt if I could interview him about some common cloaking questions I get asked, and he said sure.
read more: SEO for FirefoxSEO for Firefox is a cool free Firefox extension that pulls SEO market research data into Google's and Yahoo!'s search results.
read more: Use Linking to Increase TrafficYou ve optimized your web site you have great content but you re still not getting a lot of traffic No site is an island on the web -- and if it is the search engines assume it s not important and place it accordingly. Here are some ways to make sure you re connected to the rest of the world....
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read more: Balancing Inbound and Outbound LinksOne of the most important aspects of Search Engine Optimization SEO is link building. Any SEO worth his or her salt will help the webmaster understand and achieve quality links. Since every one of the search engines relies upon backlinks to help determine the relevancy score of a particular website it is usually part of any SEO consultant s work with a webmaster even though the weight that search engines give to backlinks may vary greatly....
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read more: MSN Search - Rolling it OutNotes from MSN's presentation on their plans to get into the search (or should that be $earch) game.
read more: Briefing: Prepare for the Next SE Shake-upYes, interesting things are a-foot in the search distribution arena. Cam's take on where some of these developments might be headed.
read more: Running: Global Search for Runners with Medical Devices"Every year, we learn about amazing, personal stories of runners who find exercise is a necessary outlet in dealing with their disease," says Virginia Brophy Achman, executive director of the Medtronic Twin Cities Marathon.
read more: Triathlon: Sports Engine signs Smith and Swail to endorse MOTORTABS(TM) electrolyte replacement drinkThe on-the-go, effervescent electrolyte/energy drink tablets, which dissolve when dropped into water, were launched in the triathlon market in October, 2005.
read more: Microsoft Places Instant Messaging As Collaboration Launchpad: Windows Live Messenger 8 Beta ReviewWindows Live Messenger is the latest release of Microsoft's popular IM client and it integrates everything from live collaborative photo viewing to search results sharing giving now truly visible hints of how important the instant messaging platform will be in...
read more: Domestic break ups as myhouseprice.com splitsTHE four founders of Scottish internet search engine myhouseprice.com are embroiled in a bitter row after two of them quit to set up a rival site.
read more: Learn to Write XAML Applications Today with XamlonYou don't have to wait for Longhorn to explore the benefits of Avalon, the runtime engine that underpins its presentation tier. Xamlon, the most mature third-party implementation of Avalon, lets you build XAML-based applications right now.
read more: The Next Big Thing in Automotive Computer Tuning and Performance Evaluation ToolsThe winner of two prestigious awards for engineering excellence, the Hypertech “HyperPAC” (Hypertech Performance Automotive Computer) not only contains the industry’s most powerful and engine-efficient tuning it is also loaded with user-friendly, never-before-offered software programs. (PRWEB Jun 29, 2006) Trackback URI: http://www.prweb.com/zingpr.php/SG9yci1Db3VwLUZhbHUtQ291cC1JbnNlLVplcm8=
read more: The Staggering Depths of Blissfulness, an Epic Novel Of Mythical Proportions That Addresses the Universal Search for HappinessThe Staggering Depths of Blissfulness is Korean-American author Jhay Kay's first novel, released on July 11, 2006. Through the eyes of Kasa, a 24-year-old young man, The Staggering Depths of Blissfulness recounts the intimidating journey of countless immigrants that are suddenly uprooted from their motherlands and transported thousands of miles away to foreign, confusing lands. Though at first, lonely and depressed, Kasa assimilates remarkably quickly to his new lifestyle, sacrificing his identity and values in the process. However, under the tutelage of an elderly blind man, Kasa learns about hauntingly beautiful perceptual abilities called the "three dominions", and he realizes that in order to be achieve true happiness, he must not adapt to his environment but make his environment adapt to him. (PRWEB Jul 16, 2006) Trackback URI: http://www.prweb.com/dingpr.php/TWFnbi1TdW1tLUxvdmUtU3F1YS1JbnNlLVplcm8=
read more: Microsoft Research aims to curb Web spamResearchers at Microsoft Corp. Thursday released a new report and tool aimed at preventing Web spammers from exploiting Internet search engines to drive traffic to spam URLs.
read more: Security Resources 2005 - Internet MiniGuideEach Professional Internet MiniGuide is written by Marcus P. Zillman, M.S., A.M.H.A.; Internet expert
author,
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consultant and is loaded with hundreds of the very best links to relevant and competent resources. All links are listed with complete URLs and verified for activation. The various sections of each miniguide have all links listed alphabetically for quickness and ease of use. Each miniguide comes with a section on research resources, reference resources, search engine resources, directory and database resources, and a resource(s) listing targeted at the subject of the miniguide. This allows the Professional Internet MiniGuides to literally become your private library with all the latest sources to keep you on top of your profession or at the leading edge of your business.
Security Resources 2005 - Internet MiniGuideBy
Marcus P. Zillman, M.S., A.M.H.A.ISSN: 1539-9885
Copyright 2005 © Marcus P. Zillman
58 Pages .pdf Format
Table of Contents:
Introduction
Research Sources
Reference Sources
Search Engine Sources
Directory and Database Sources
Security Resources URLs
Personal Computer Security and Analysis
Personal Computer Hard Drive Cleaning
Personal Computer Firewalls
Secure Havens
Secured Documents and eMail Transmission
"I'm personally recommending this MiniGuide to representatives of
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Imagination-Engines.com
Security Resources 2005 digital copy available for $19.95: For digital copy immediate download click on the below purchase button:
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© 2006 Marcus P. Zillman, M.S., A.M.H.A.
read more: Counterfeit Goods a Big Problem for Auction SitesAuction websites are facing a growing counterfeit goods problem. EcommerceTimes.com
reports that counterfeit goods are a problem on virtually all the auction sites.
More than 3,700 counterfeit and pirated intellectual property seizures in 133 countries resulted in a loss of US$1.54 billion, according to a DOPIP Security Counterfeit Intelligence Report released by Gieschen Consultancy in January.
The Net's most popular auction site, eBay, reported that approximately .01 percent of its listings were confirmed cases of fraud, according to eBay spokesperson Catherine England, but that figure doesn't account for an unknown number of unconfirmed cases.
"This can be a problem across consumer-focused retail Web sites," Jeffrey Unger, CEO of GenuOne, told the E-Commerce Times.
GenuOne, which focuses on intellectual property and trademark issues, works with clients to create custom queries that search trade board sites and retail sites extracting product, pricing and site ownership information, he explained.
It is safe to say that fake goods find their way to virtually all of the online auction and trading sites, including uBid, Amazon Auctions, Yahoo Auctions and Alibaba International, an online trading marketplace with almost two million users.
The article also says retailers are waiting to see how
Tiffany's eBay lawsuit turns out.
Should Tiffany lose the case, the burden will clearly fall on brand owners to police Web sites for counterfeit offerings -- or rely on automation from third-party services to do the job.
In the event Tiffany wins the legal battle, there undoubtedly will be many more lawsuits. That could be enough to spur online marketplaces and auction sites to find a way to monitor the millions of auctions they host for fake goods and take appropriate action.
Web auction sites like eBay focus more on providing the technology to run auctions than the policing of the products listed. If Tiffany wins there could be significant changes in the way web auctions are run.
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